The Guru

What is a sitemap, why is it important, and what are its benefits?

Sitemaps provide an easy and standardized way for search engine crawlers (also called spiders or bots) to find all the pages on your site, fetch those pages, and return them as part of its index. The sitemap gives you control over which URLs should be indexed by telling Googlebot where they are. You can also […]

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SEO Tips For Small Business Owners

Search engine optimization (SEO) is an important part of digital marketing for small businesses. Search engines like Google, Yahoo, and Bing use algorithms to determine what content appears on search results pages in response to users’ queries. When properly implemented, SEO can help attract visitors from relevant searches and improve visibility in organic search results.

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How to use Screaming Frog SEO Spider – a user guide

Whether you’ve used Screaming Frog’s SEO Spider (one of the must-have SEO tools) before or are just starting to grasp its power you might not have unleashed its full potential yet. Here comes the missing user guide to Screaming Frog SEO Spider you’ll want to share with your colleagues. You’ll learn how to use Screaming

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Google Tag Manager (GTM) Resources – How and where to learn

When starting with any new technology or tool we always ask ourselves, where to find the most up-to-date knowledge on the subject. If this is something you struggle with, keep on reading! Google Tag Manager is a wonderful tool for all kinds of marketers, but without proper training and resources, anyone would be lost. Without

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